It even won a Shorty Award for best use of social media in business to business marketing strategies and campaigns. Now, here are 17 of the world’s best corporate video examples and what makes each of them so great: 9 Amazingly Actionable Tips from the World’s Best Animated Adverts. Gears of War • Storyboard Example by Dwayne Turner. Founded in 1999, The DVI Group aims to fulfill clients' business, web, event, promotional, training, and commercial video needs. PDF; Size: 60 KB. In 2015, the UK’s largest fee-free mortgage broker & adviser London & Country contacted Spiel to create a corporate video for their critical illness life insurance advice service. And be able to back their choices up with hard data and evidence. Photo protection and branding app Watermark created this 1-minute corporate explainer video in 2016. Event video usually refers to video made on an event, and has some sort of currency, for example news. Thanks for sharing the useful tips for corporate videos. Please feel free to leave any questions or feedback in the comments below. Corporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support! Nowadays, the vast majority of them are published online on the business’ website and distributed through their social media channels and via email marketing. Make sure your film’s pitch isn’t too long or too short. For a pure brand advertisement that doesn’t attempt to explain anything to the viewer, it is quite long at almost 4 minutes. In 2011, Coca-Cola created a 2-part content strategy video entitled ‘Content 2020’. Considering the percentage of us that will be diagnosed with a critical illness in our lifetimes, this is difficult to ignore and makes people want to stay for the rest of the video. Answer directly above. Video Production Senior Resume Examples & Samples. If you are making a corporate explainer video, whiteboard animation might suit your needs better as it is proven to hold an audience’s attention when portraying complex messages. Michael’s Video Service is a new company and as such, we will need to meet market acceptance. With the findings, they will be able to outline the specific key performance indicators (KPIs) that will make the greatest positive impact on your business. An up to standard proposal is a good proposal. It can distract from the key points in the video. And using a specific day of celebration gives Ford a reason to remind people that they are still as dependable as ever. For instance, when it says, ‘…help your business overcome any obstacle’, we witness a ball rotating in a maze until it finds its way out – a useful tool for solidifying points in the mind of the viewer. Not only is it successfully translating complicated messages into a language a wide audience can understand, but it also does it with a calming and friendly tone of voice, giving what could feel like a daunting product a friendly and approachable feel. It is an extremely engaging way of communicating often complex messages to your viewers in a personal manner. How to Write a Video Production Contract . John Deere, American manufacturers of agricultural, construction and forestry machinery, created this 3-minute video celebrating their rich and proud history. Video is going places. Concept Development and Prioritization: Works with others throughout the firm to develop communications concepts, scope, theme, audio and visual … With all the quality of a Disney production, this video uses CGI to portray a working office full of busy animals (presumably because they can’t speak) getting lots done by communicating through the office Slack system alone. Like with this entire proposal, it’s all editable - the colours, the text, images, layout - everything. Examples of Video Production. Honda created an original track for this video, which, when sung over the various live-action scenarios, generates a lot of emotion and sentimentality around their brand. People look to them as a standard-bearer and rightly so given their continued worldwide impact and customer reach. It uses whiteboard animation, an art style in which the viewer witnesses the story take shape by showing the artist’s hands physically drawing it. Highlight what makes your business stand out with compelling storytelling. Remember, when it comes to your corporate brand video, strong visuals and sound design can say a lot more than words. The captured video is then recorded on the most current electronic media. As well as this, they cleverly combine sleek, minimal imagery with a tasteful electronic track that builds throughout the video, really hammering home the message that they are all about Scandinavian design and efficiency. It is this rational approach that will get you onto the first page of Google. For your campaign, product demonstrations and instructional clips are ideal for securing those conversions! “When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve.”, So, firstly, specify measurable reasons why you want a video in the first place. It is a powerful way of boosting your content and staying ahead of the competition. Then it beats you. Its sleek, simple and informative style compliments the brand’s collaborative message and gives the viewer a sense that Practicus is a straightforward, effortless and trustworthy company to work with. Use them as reference points in the first meeting. Hygiene videos (sometimes referred to as ‘Help’) make sure you are visible when people search questions and keywords relating to your industry online. First is the length. If your company requires a lot of trust from customers, get to know them as best you can and empathise with them within the story of your corporate video. This corporate brand video is a huge departure from Ford’s usual image. The clip uses a combination of live action, 3D and motion graphics to show how, for the first time, they have brought together their hydraulic, pneumatic and electrical motion technologies to provide a vital service across a diverse array of industries. If you are looking for a good example of a good film proposal on music, this sample template is for you. By clicking this button, you agree to Spiel's. The 64-second animation doesn’t need voiceover to tell us what they’re all about. The viewer could be forgiven for thinking they are watching a trailer for a big budget feature film. Shoot video in the office, and then send it out to for production. You just need to add a few client specifics when you use it. So, if your business isn’t making them, you’re likely to fall behind in today’s digital climate. For production alone, the general industry standard for a corporate video starts at about £4,000 and can go into the tens of thousands. In a case like this, the best thing to do would be to write a filmmaking grant proposal and use it to reach out to institutions for help. Hero videos are infrequent, high-impact and emotional brand promotions. Huit mesures simples et peu coûteuses pour augmenter l’efficacité énergétique d’une habitation - TEQ répond à vos questions et aux croyances populaires sur l'efficacité énergétique! Darren is creative writer at Spiel, a London-based agency, who's obsessed with writing anything and everything on how to produce successful videos. But it is the script and voiceover combination that I believe makes this a great video. You can download this template for free by clicking the download link above. Note that this sample template is more personalized. When it comes to your corporate video campaign, customer testimonials, explainers and interviews with industry experts are perfect. The general industry standard for producing a good corporate explainer video starts at about £5,000. It is a great example of a corporate Hero video made to show off their brand to a wide audience. The basic process can be broken down into three subcategories. Are they enthusiastic, responsive, grasping your message, etc.? How Do I Find the Right Corporate Video Company? The art style for your video should be chosen logically, i.e. When you write something that people want to read, the content of the document can even get them to agree to support you. Check out this PDF file for an example. If you want to meet them in person, search only for ones in your area. Many times, clients are willing to have some fun and insert themselves into movies. Videos on Netflix, online movies, YouTube video stars, video clips, and more all fall under the scope of entertainment. There is no other style of video more worth splashing out on than your main corporate brand video. When you are as descriptive as possible, potential stakeholders will take that to mean you are serious about your film project. For that reason, they generally require the biggest individual investment of any video type. Taking your video brief as a starting point, it's time to come up with a creative approach. 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