The company said the new bottle is easier to pour, thanks to a “grip point” at the bottom … Pepsi Redesigns The Water Bottle In an attempt to provide more–and healthier options–PepsiCo is unveiling a new beverage system that the company likens to a … Paul and Wisconsin on PepsiCo’s key US brands. The bottle will roll out across the US in the near future. A company audit of its packaging in 2018 found that some consumers considered the old PepsiCo bottles generic and … “Considering the average hand measures between 7” and 8.6”, the new bottle is designed with consumers in mind, for an easier, more manageable pour, and a look that stands out on shelf, in the fridge, at a BBQ and everywhere in between,”​ says PepsiCo. } if(i!=(aTags.length-1)) A company audit of its packaging in 2018 found that some consumers considered the old PepsiCo bottles generic and … for (var i=0; i < aTags.length; i++) PepsiCo's line of chubby plastic 2-liter bottles are getting a slimmer redesign — the first in about three decades. Energy & Sports, PepsiCo, Free newsletter The bottle design will be used for more than two dozen of PepsiCo’s drinks, including its line of Pepsi options, Mountain Dew, Crush, Dr. Pepper and Schweppes Ginger Ale. The company said the new bottle is easier to pour, thanks to a “grip point” at the bottom … Pepsi has unveiled its first 2-liter bottle redesign in nearly three decades, as seen on the right. Related tags: Pepsico, Pepsi, Mountain dew, Pet Soft Drinks & Water, Processing & Packaging, Previously, the standard 2 Liter bottle had a uniform circumference of 13.4”. Pepsi has unveiled its first 2-liter bottle redesign in nearly three decades, as seen on the right. Published: Nov. 16, 2020 at 12:21 PM CST | Updated: seconds ago (CNN) – Pepsi has unveiled its first 2-liter bottle redesign in nearly 30 years. var aTags = gptValue.split(','); The end result should empower the entire design and marketing community. The company said the new bottle is easier to pour, thanks to a “grip point” at the bottom that’s 25% slimmer than the old bottle. $(document).ready(function() { Correction: An earlier version of the headline incorrectly characterized Pepsi's announcement. PepsiCo's line of chubby plastic 2-liter bottles are getting a slimmer redesign — the first in about three decades. The following is the prototype: As can be seen this bottle is not very different than any ordinary bottle so there must be more to this strategic move. 16-Nov-2020 at 15:12 GMT. Although the aesthetic may be flashier, the new bottle also was redesigned to make it easier for soda drinkers to use, executives said. BREATHTAKING Tracing the Pepsi DNA - 1898 1896 Pepsi Geometries: Perimeter Oscillations The Pepsi DNA fi nds its origin in the dynamic of perimeter oscillations. Pepsi's indents mirror the curves of its globe logo, for example, while Mountain Dew's new bottle features mountainous jagged lines. Pepsi unveils first 2-liter bottle redesign in nearly 30 years. Subscribe, By Rachel Arthur Coca-Cola’s 2-liter bottles have had a similar contoured designed for more than a decade. Beginning this week, some US customers will see in stores a new bottle with an enhanced “grip point” at the bottom that’s 25% slimmer than the … The original two-liter had a circumference of 13.4 inches, while PepsiCo says the … The original two-liter had a circumference of 13.4 inches, while PepsiCo says the … (CNN) – Pepsi has unveiled its first 2-liter bottle redesign in nearly 30 years. PepsiCo declined to discuss the cost of the bottles or the redesign project, but said it was one of its largest redesigns in recent company history. 's new line of 2 liter bottles. The complete list of brands transitioning to the new 2 Liter design are: Copyright - Unless otherwise stated all contents of this web site are © 2021 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: (Source: PepsiCo via CNN) By CNN Staff. Buyer’s guide: Highly flexible PET preform injection molding systems, A future path for JNSD: download the white paper, Expanding the value of beverage through wellness, Discovering Lemon Myrtle – Research Summary Report, Liquid Immunity with Hawaiian Farm Grown BioAstin®, Reduce Sugar | Total Sweet Solutions from Sweegen, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis for the Beverage Industry, Schweppes Ginger Ale and Ginger Ale Zero Sugar, Crush (Grape, Orange, Peach, Pineapple, Strawberry, Grapefruit, Watermelon). bottle into an icon for the brand. { I crack open a Pepsi bottle that the company sent, and squeeze it to pour. A comparison of the old bottles (left) and the new design (right). The-CNN-Wire According to PepsiCo’s consumer research, around 90% of soda consumers found the new PepsiCo 2 Liter bottle designs substantially easier to grip and pour than their predecessors. Although the aesthetic may be flashier, the new bottle also was redesigned to make it easier for soda drinkers to use, executives said. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); The company said the new bottle is easier to pour, thanks to a “grip point” at the bottom that’s 25% slimmer than the old bottle. var vOut=""; Pepsi redesigns 2-liter bottles for 1st time in nearly 3 decades, DNA evidence leads to arrest in 21-year-old murder, ProMedica updates visitor restriction guidelines, Northern Lakes League announces plans for additions, realignment, Hoping for student loan forgiveness won’t pay the bills, Biden fills out State Department team with Obama veterans, wtvgcompliance@13abc.com - (419) 531-1313. The new bottles come out in Chicago, Minneapolis-St. Paul and Wisconsin on Monday. var reg = new RegExp('\\W+', "g"); The rest of the portfolio will have a uniform design at the grip point, meant to stand out visually while maximizing form and function. Pepsi Bottle Redesign Pepsi has decided to overhaul their bottles after 16 years. The company said the new bottle is easier to pour, thanks to a “grip point” at … ​, "While it has taken an immense amount of work to create this at an operational level, the differentiators and consumer experience make it all worth it.”​. Meanwhile, the new PET bottle, at its grip point, has slimmed down to a ‘much more manageable’ 10.4”, representing a 25% reduction. Published: Nov. 16, 2020 at 10:21 AM PST. Pepsi's new bottle redesign, the first in nearly 30 years, is said to feature an easy-to-grip feel and 25% slimmer construction. (Source: PepsiCo via CNN) By CNN Staff | November 16, 2020 at 1:20 PM EST - Updated November 16 at 1:20 PM (CNN) – Pepsi has unveiled its first 2-liter bottle redesign in nearly 30 years. Pepsi’s new bottle achievement demonstrates that the design community can do a lot more with less. - Last updated on dataLayerNews = {}; Pepsi unveils first 2-liter bottle redesign in nearly 30 years | … (CNN) – Pepsi has unveiled its first 2-liter bottle redesign in nearly 30 years. Mauro Porcini, SVP & Chief Design Officer at PepsiCo, added: “Beyond improved usability, this new bottle will be the billboard of the soda aisle, catching the eye and shouting PepsiCo, louder and prouder, from top to bottom, with branding no longer constrained to the label, and the exact right balance of form and function.”​. PepsiCo is refreshing its 2 liter bottle design across its whole portfolio: bringing in a ‘modern, functional and easy-to-use’ bottle that is easier to grip and pour. PepsiCo's line of chubby plastic 2-liter bottles are getting a slimmer redesign - the first in about three decades. Over the years Pepsi has launched a … } All rights reserved. dataLayer.push(dataLayerNews); The redesign first began in 2018 as PepsiCo decided it was time to acknowledge consumer pain points. (CNN) – Pepsi has unveiled its first 2-liter bottle redesign in nearly 30 years. Pepsi has unveiled its first 2-liter bottle redesign in nearly three decades, as seen on the right. (Source: PepsiCo via CNN) By CNN Staff | November 16, 2020 at 12:20 PM CST - Updated November 16 at 12:20 PM (CNN) – Pepsi has unveiled its first 2-liter bottle redesign in nearly 30 years. vOut +=', '; (CNN) – Pepsi has unveiled its first 2-liter bottle redesign in nearly 30 years. It can be implied that Pepsi is beginning to redesign their brand in order to become more cohesive. (CNN) — PepsiCo’s line of chubby plastic 2-liter bottles are getting a slimmer redesign — the first in about three decades. Flagship portfolio products – such as Pepsi 2 Liter trademark products, and MTN DEW 2 Liter trademark – will feature unique designs on their bottle grip point, as a nod to each brand’s legacy branding. Pepsi Redesigns The Water Bottle. Free newsletter Pepsi said a nationwide debut is planned for the “near future.”. 1905 Pepsi Geometries: Perimeter Oscillations BREATHTAKING Tracing the Pepsi … It was Pepsi's first 2-liter bottle redesign in 30 years. This new identity manifests itself in an authentic geometry that is to become proprietary to the Pepsi culture. return vOut; function sanitize_gpt_value2(gptValue) The rest of the portfolio will have a uniform design at the grip point, meant to stand out visually while maximizing form and function. That change reportedly led to a boost in sales for Coke’s 2-liter line. Flagship portfolio products – such as Pepsi 2 Liter trademark products, and MTN DEW 2 Liter trademark – will feature unique designs on their bottle grip point, as a nod to each brand’s legacy branding. Sign up to our free newsletter and get the latest news sent direct to your inbox. dataLayerNews.related_tags = sanitize_gpt_value2("Pepsico, Pepsi, Mountain dew, Pet"); PepsiCo is refreshing its 2 liter bottle design across its whole portfolio: bringing in a ‘modern, functional and easy-to-use’ bottle that is easier to grip and pour. Subscribe The redesign first began in 2018 as PepsiCo decided it was time to acknowledge consumer pain points. }); Previously, the standard 2 Liter bottle had a uniform circumference of 13.4”. Copyright 2020 CNN Newsource. Pepsi's indents mirror the curves of its globe logo, for example, while Mountain Dew's new bottle features mountainous jagged lines. { The new bottles will have minimal impact on … The new bottle is "more manageable" to grip because it has a 10.4-inch circumference, compared to 13.4 inches for the old 2-liter bottle. The complete redesign of a major consumer product is normally an infrequent occurrence due to time and cost. In an attempt to provide more–and healthier options–PepsiCo is unveiling a new beverage system that the company likens to a modern-day soda fountain. (CNN) – Pepsi has unveiled its first 2-liter bottle redesign in nearly 30 years. Global Bottle Redesign Service Market: Introduction. vOut = vOut.toLowerCase(); Emily Silver, VP, Innovation and Capabilities, PepsiCo Beverages North America, said: “This redesign makes it substantially easier for consumers to grab bottles off the shelf and to pour at home. A new report on Global Bottle Redesign Service market added to the flourishing data archive is in place to provide readers with innate detailing on market developments, comprising a detailed market overview, vendor landscape, market dimensions, vendor landscape as well as in-depth SWOT and PESTEL assessment, besides other internationally approved market … contact, 16-Nov-2020 The report is an agile, wholesome, comprehensive, and professional expert guide to propel investigative detailing of the market, highlighting crucial touchpoints such as geographical growth propositions, vendor activities, technological milestones as well as other auxiliary developments that collectively … The redesign first began in 2018 as PepsiCo decided it was time to acknowledge consumer pain points. 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